Fresh, vibrant, and full of flavour, Hg is bringing the spirit of the Mediterranean to Soho. Born in 2017 in Barcelona, the Mediterranean restaurant has built a devoted following across Spain for its chef-crafted dishes, plant-forward philosophy, and thoughtful approach to eating well.
Now, it’s crossing borders to share something more than food, an invitation to live consciously, eat with joy, and reconnect with what’s real.
Known globally as Honest Greens, and Hg in the UK, the brand stays true to one idea: Real Food, done right.
From the Mediterranean to the city
At its core, Hg captures everything that defines a true Mediterranean restaurant, balance, seasonality, and generosity. The menu is built around the rhythm of nature, led by vegetables, and grounded in flavour.
Every dish is crafted to taste fresh. It’s not about chasing trends, it’s about celebrating ingredients – honest food that feels effortless.
More Than a Restaurant
To call Hg just a Mediterranean restaurant would be underselling it. It’s a space built around connection: between chefs and farmers, friends and strangers, people and the planet.
The interiors echo that same philosophy: natural light, open kitchens, and a sense of calm that feels both modern and warm. Whether you drop in for a quick bite or linger a little longer, it’s food that makes you feel at home.
Chef-Crafted, Community-Driven
Each dish at Hg is designed by chefs who cook with purpose, blending creativity with craft. Using Michelin-level techniques, they draw from classic Mediterranean restaurant traditions: olive oil, citrus, herbs, fire – and reimagine them through a modern lens.
The result is food that feels alive: colourful and balanced.
A Brighter Way to Eat
As the brand expands internationally, Hg is redefining what a Mediterranean restaurant can be. It’s more than a place to eat – it’s a reminder to pause, refuel, and find joy in the everyday ritual of food.
Hg brings Barcelona’s everyday eating habits into a London context. The food is bright and balanced. The room is calm and useful. The philosophy is clear without being heavy-handed. It is a place to reset at lunchtime, meet friends after work or take a moment alone with a plate that does not slow you down.
In short, Hg delivers a Mediterranean restaurant experience that respects the city’s pace and the diner’s time. Sunshine meets seasonality. Eating well feels easy again.
