Skin Cupid
Skin Cupid opened its first permanent flagship store in Soho, following a successful 2024 pop-up near Tottenham Court Road. Founded in 2020 and incorporated in 2021, Skin Cupid has built a strong online community and reputation as a trusted destination for K-beauty and Korean skincare, now brought to a physical space on the corner of […]
ALTA
ALTA opened on 22 September 2025 in Soho’s Kingly Court, taking the largest site and spreading service across two floors with a terrace and private dining. The restaurant is led by chef Rob Roy Cameron, whose background includes El Bulli, 41 Degrees and Gazelle, and a decade working in Northern Spain. The concept focuses on […]
All’Antico Vinaio
Florentine schiacciata in Soho All’Antico Vinaio started in Florence in 1991 and is run by the Mazzanti family. In 2025 the brand opened its first UK outpost in Soho, bringing its famous schiacciata sandwiches to a lively corner of central London. Guests can expect queue-worthy counter service, generous fillings, and friendly staff who keep the […]
Machine-A
Heritage & Experience of Machine-A in Soho Machine-A opened in Soho, London in 2013 under founder Stavros Karelis, though the concept had earlier roots in pop-ups and underground fashion ventures. Situated at 13 Brewer Street, Soho W1F 0RH, it embeds itself in London’s creative core, drawing energy from the eclectic streets and cultural density of […]
Patta
Heritage & Experience of Patta in Soho Patta opened its London flagship in Soho in 2016, bringing its Amsterdam streetwear roots to the heart of London’s fashion scene. The brand itself was founded in Amsterdam in 2004, building its reputation through sneaker culture, music, and urban community. (The Soho store followed earlier pop-ups in London.) […]
Taylor & Hart
Your love isn’t ordinary. Why should your ring be? At Taylor & Hart, we understand that couples are looking for a unique ring, whether it’s a secret little detail or a custom design that has never been seen before. With a showroom in London and virtual consultations available from the comfort of your own home, […]