The Heartbeat of LGBTQ+ Retail in Soho


Clonezone emerges as a symbol of pride and history, claiming its rightful place as both London and Europe’s pioneering LGBTQ+ superstore. With roots stretching back to 1982, this establishment has grown to be a cornerstone of the community, offering an embracing space for everyone. The Soho flagship store, located on the vibrant Old Compton Street, is more than just a retail outlet; it’s a haven of diversity and acceptance. Over the years, Clonezone has witnessed the evolving landscape of LGBTQ+ rights and culture, adapting and growing alongside it. The store’s longevity and steadfast presence in Soho have made it a landmark of unity and freedom.

A Curated Selection for Everyone

Upon entering Clonezone, one is met with a treasure trove of products designed to celebrate and affirm the LGBTQ+ experience. From the latest in fashion and underwear to an extensive collection of adult toys, DVDs, aromas, and lubes, the store prides itself on its ability to cater to every aspect of queer life. Constantly updating its offerings with the “must-have” items, Clonezone remains at the forefront of trends and desires within the community. Its commitment to quality, coupled with the knowledgeable and welcoming staff, ensures that every visit is informative and enjoyable. The Soho location’s extended opening hours offer added convenience, making it a go-to spot for both locals and tourists seeking to explore their identities in a supportive environment.

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Open Hours

Monday11:00 AM08:00 PM
Tuesday11:00 AM08:00 PM
Wednesday11:00 AM09:00 PM
Thursday11:00 AM09:00 PM
Friday11:00 AM11:00 PM
Saturday11:00 AM11:00 PM
Sunday12:00 PM06:00 PM
Open now. Welcome!