Clean, Vegan Skincare Innovators in Soho

FaceTheory, located in the heart of Soho, has been revolutionising the skincare industry since 2014. Known for its vegan and clean beauty products, FaceTheory focuses on creating affordable skincare solutions that deliver proven results. The brand has gained a loyal following online for its commitment to effective, simple products that avoid unnecessary fads. With a philosophy built around the “Building Blocks of Better Skin,” FaceTheory prioritises ingredients that work, making it a standout in the beauty industry. Every product is carefully formulated to address real skincare concerns, providing long-term solutions for a variety of skin types.

Affordable Solutions with Proven Results

At FaceTheory, innovation is driven by customer needs, with the brand offering a range of skincare products designed to target everything from acne to signs of ageing. All products are cruelty-free and vegan, reflecting a commitment to ethical practices. Visitors to the Soho location can explore the full product line, which includes popular items such as serums, cleansers, and moisturisers, all aimed at achieving better skin without harsh chemicals. By focusing on clean, effective ingredients, FaceTheory offers a fresh approach to beauty, earning its place as a challenger in the skincare industry.