A Unique Bookstore and Gallery Experience


IDEA has established itself as a distinguished landmark in Soho, London, known for its exceptional blend of a bookstore with a gallery-like ambiance. Specializing in a carefully chosen selection of art, fashion, and photography books, IDEA stands out for its innovative concept. The store has been captivating the hearts of book lovers and art aficionados since its inception, offering an immersive experience that goes beyond the traditional bookshop. The space itself is designed to inspire, resembling an art gallery where each book and item is displayed with care, inviting patrons to explore and discover.

More Than Just Books

While IDEA’s core focus is on books, its offerings extend to a range of apparel, homeware, and magazines, catering to a diverse clientele with varied interests. This unique mix of products makes IDEA a one-stop shop for those who appreciate the finer things in life. The store is not only a place to purchase books but also a cultural hub in Soho, hosting exhibitions featuring both established and emerging artists. These events add an extra layer of appeal, making each visit to IDEA a new and exciting experience. The combination of a wide-ranging product selection and a dynamic, creative atmosphere solidifies IDEA’s status as a must-visit destination in London.

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Open Hours

Monday09:00 AM06:00 PM
Tuesday09:00 AM06:00 PM
Wednesday09:00 AM06:00 PM
Thursday09:00 AM06:00 PM
Friday09:00 AM06:00 PM
Saturday11:00 AM06:00 PM
Sunday12:00 PM06:00 PM
Open now. Welcome!