Celebrating Pride and Diversity in the Heart of Soho!


Located in the diverse neighbourhood of Soho, Prowler stands as a renowned and respected LGBTQ+ retailer. Since it opened its doors in 1997, Prowler has become a pillar of the London LGBTQ+ scene.

Situated conveniently in Soho, Prowler is easily accessible from both Leicester Square and Tottenham Court Road tube stations. The shop has become an integral stop for both local and visiting members of the LGBTQ+ community, and allies alike.

Prowler is acclaimed for its wide range of products, from fashion and novelty items to literature and gifts. All items are carefully curated to promote inclusivity, empowerment and joy within the LGBTQ+ community.

Prowler’s friendly and welcoming atmosphere, coupled with its commitment to celebrating diversity, have made it a cherished institution in Soho. As a part of the Soho LGBTQ+ retail scene, Prowler continues to shine as a beacon of pride and inclusivity in the heart of London.

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Open Hours

Monday11:00 AM09:00 PM
Tuesday11:00 AM09:00 PM
Wednesday11:00 AM09:00 PM
Thursday11:00 AM09:00 PM
Friday11:00 AM10:00 PM
Saturday11:00 AM10:00 PM
Sunday12:00 AM08:00 PM
Closed now. See you soon!