A Pioneering Spirit in Soho's Adult Retail Landscape


For over two decades, Regulation Soho has been an iconic presence in the lively Soho district of London, distinguishing itself through a commitment to high-quality latex & leather clothing, bondage equipment, and gay sex toys. Born from a North London workshop, Regulation has built a reputation for its innovative and unique kink products, tailored to the needs of the specialist market and the broader gay fetish community. Upon entering Regulation Soho, customers find themselves in a spacious and inviting atmosphere that defies the conventional adult store environment, encouraging freedom of exploration across its two expansive floors.

Catering to a Spectrum of Desires

Regulation Soho’s dedication to quality extends beyond its product range. As official stockists of the Fetters brand, they ensure each item, from fetish gear to lingerie, meets a rigorous standard of craftsmanship. The store’s renowned custom fitting service reflects its commitment to personalisation, making sure every customer leaves with items that fit their desires perfectly. Whether visitors are looking to add excitement to their personal life, delve into new experiences, or refresh their wardrobe with the latest in kink fashion, Regulation Soho stands ready to provide a comfortable, judgment-free shopping experience. Here, in the heart of Soho, Regulation Soho has become more than a store; it’s a community hub where exploration, quality, and personal expression converge.

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Open Hours

14 April 2024 - 7:09 PM
10:30 AM - 7:00 PM
10:30 AM - 6:30 PM
10:30 AM - 6:30 PM
10:30 AM - 6:30 PM
10:30 AM - 6:30 PM
10:30 AM - 6:30 PM
12:00 PM - 5:00 PM