The North Face Soho

Experience and expertise

The North Face store on Carnaby Street has served Soho since 2010. Founded in 1966 in San Francisco, the brand brings six decades of mountain know-how to central London. Shoppers find outdoor clothing, technical apparel, backpacks, tents and travel kits built for British weather and city life. The range spans waterproof jackets, insulated layers, fleece, base layers and hiking gear, with seasonal drops and limited collaborations. Staff help customers match kit to purpose, from weekend walks to winter climbs, and explain fabric performance, fit and care. Prices are clear and stock is current, so choosing is simple and fast. Set in the heart of Soho, the shop sits among independent boutiques and global brands, turning kit selection into a focused, enjoyable visit.

Trust, service and Soho setting

Visitors can expect a clean layout, expert service and convenient fulfilment. Orders placed online can ship free to the store for pickup, which reduces delivery time and returns friction. As an official brand location, products are authentic and supported by clear after sales policies. The brand’s reputation is reinforced by its parent company, VF Corporation, a listed group known for global outdoor labels. The store also presents product launches and seasonal collections that draw London’s running, climbing and travel communities. For day to day wear, commuters choose packable shells and commuter packs. For serious trips, buyers select expedition strength shells, trail running shoes, footwear and robust luggage. In short, this Soho address offers reliable outdoor gear, informed advice and fast service for city explorers and adventure travellers.