Sculpted by Aimee

Fresh Irish Colour on Carnaby Street

Opened on 11 November 2023 at 20 Foubert’s Place, Sculpted by Aimee has been shaping faces in Soho for almost two years. Founded by Irish make-up artist Aimee Connolly in 2016, the beauty brand is renowned for multi-tasking products that cut clutter and save time. Inside the blush-pink flagship store, guests move through bright zones that mirror the brand’s five-minute-face philosophy. Professional artists provide instant shade matching, foundation sampling and bespoke palettes, while refill stations trim waste and cost. A dedicated masterclass studio upstairs hosts free workshops on contour, glow and brow techniques, livestreamed to social channels. Soft seating, phone-charging points and same-day collection lockers create an easy rhythm, and visitors often book ahead online, yet walk-ins are welcomed every day.

Trusted Awards and Conscious Credentials

Transparency fuels trust. All formulas are cruelty-free and Leaping Bunny certified, with vegan options spanning the core range. A 4.9 Trustpilot score from more than 6 000 shoppers confirms consistent quality, and ISO 22716 good manufacturing practice keeps safety tight. Reputation travels fast: LashLift mascara took Gold at the Get The Gloss Beauty Awards 2024, CloudCream won CEW recognition and DuoCleanse claimed silver at the Pure Beauty Awards. Regular coverage in Vogue UK and Cosmetics Business positions the store among London’s must-visit make-up hubs. Clear ingredient lists, fully recyclable packaging and a 40-location return network bolster confidence further. Late evening hours and next-day bike delivery across Zone 1 complete the service promise. By pairing credible science with engaging education, Sculpted by Aimee stands as a vibrant authority where conscious consumers and aspiring artists meet in the heart of buzzing Carnaby Street.