Nestled within the artsy confines of Soho, the House of MinaLima stands as a unique sanctuary for Harry Potter enthusiasts and avid fans of innovative graphic design. Founded in 2009, the brainchild of creative visionaries Miraphora Mina and Eduardo Lima, this magical shop transforms conventional expectations of what a design store should be. Both founders have prestigious art and design education backgrounds and are the minds behind the graphic wonders of the Harry Potter films. When you step inside, you’re immediately engulfed in a world that blurs the lines between design and storytelling.
The store serves as a gallery for their stunning and versatile portfolio, which spans from the fantastical world of Harry Potter and Fantastic Beasts to other works in entertainment and publishing. But it’s not just a visual feast; it’s a storytelling experience. Each displayed artwork or publication comes with its own narrative, each piece a chapter in a much grander tale. This isn’t merely a shop; it’s an interactive, immersive escapade that taps into the passions of fans and design aficionados alike.