Soho London Support for LGBTQ+

PUMA Hosts an Unforgettable Day with Borussia Dortmund Legends

Puma Stone

Press Release

Date: 31st May – 1st June

Location: Puma, 52-55 Carnaby Street, Carnaby, London, W1F 9QE


London, UK: May – June 2024 – Global sportswear brand PUMA is thrilled to announce a special event for Borussia Dortmund (BVB) superfans. This exclusive gathering offers the opportunity to meet some of the team’s legends, including Roman Weidenfeller and Patrick Owomoyela.

In anticipation of the BVB vs Real Madrid UEFA Champions League final on 1st June, PUMA’s flagship store on Soho’s Carnaby Street will host an unforgettable evening on 31st May. The first 20 fans to arrive will be welcomed for a unique meet and greet with the Bundesliga legends. The store will showcase the latest Borussia Dortmund kit for the 2024/2025 season, available for purchase on the day.

The football festivities continue on 1st June, as PUMA’s flagship store transforms into a BVB fan zone. Fans can immerse themselves in pre-match excitement with a range of activities. Highlights include a holobox for virtual photos with footballer Marco Reus, football shirt customisation sessions, free BVB face painting, and a DJ set to elevate the atmosphere ahead of the game.

Additionally, fans should keep an eye out for the BVB mascot roaming Carnaby Street. Those who snap a picture with the BVB Bee and post it on Instagram tagging @puma.uk will have the chance to win a limited-edition cup jersey signed by the entire 2024 BVB team.

This event celebrates the recent launch of the Borussia Dortmund kit collection, featuring the home shirt, the official 2024/2025 Dortmund home kit, goalkeeper kits, and official BVB training kit, pre-match wear, and accessories such as team bags, socks, and hats.

Whether fans are cheering from the terraces of “The Yellow Wall”, watching from home, or showing support daily, the official Borussia Dortmund kit is available for purchase from PUMA.

PUMA’s BVB event will bring fans together on 31st May and 1st June at PUMA’s flagship store, located at 52-55 Carnaby Street, Carnaby, London, W1F 9QE.

Puma-Flagship-Store

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