The Soho food scene is about to welcome an exciting new addition as Crunch Soho opening brings its beloved brioche sandwiches to Dean Street. This eatery has already made a name for itself through pop-ups and a thriving market stall at Spitalfields, where Londoners fell in love with their handcrafted sandwiches. Now, Crunch is ready to take its success to the next level by establishing a permanent home in the heart of Soho, promising an experience that blends top-tier ingredients with unmatched culinary creativity.
The journey to this much-anticipated opening has been built on dedication, quality, and a passion for pushing the boundaries of the humble sandwich. With an ever-growing fan base that has followed them from market stalls to their brand-new Soho location, Crunch has truly made its mark in London’s vibrant food culture. Their ability to combine rich flavours with a signature touch has set them apart, making them a must-visit destination for food lovers.
Meet the Talented Minds Behind Crunch
Behind Crunch’s success are three talented chefs: Sacha Yonan, Michael Medovnikov, and Joni Francisco. Each of them brings a wealth of experience from renowned establishments, including Gauthier Soho, Chiltern Firehouse, and the Experimental Group. Their expertise shines through in every element of the menu, from the carefully selected ingredients to the innovative approach to sandwich-making.
The team’s shared passion for elevating comfort food has played a crucial role in developing Crunch’s identity. They have fine-tuned each sandwich to perfection, ensuring that every bite offers a balance of textures and flavours. Their experience in fine dining translates seamlessly into their menu, offering gourmet yet accessible sandwiches that will undoubtedly become some of the best sandwiches in Soho.
The Secret to Their Perfect Brioche-Inspired Bread
What makes Crunch’s sandwiches truly stand out is their unique approach to brioche bread. Unlike traditional brioche, which leans toward a sweeter profile, Crunch has developed a brioche-inspired bread that maintains its signature softness while offering a more balanced taste. Each loaf is baked fresh every morning, ensuring that customers always get the best possible texture and flavour.
This thoughtful adaptation of brioche serves as the perfect foundation for their sandwiches, allowing the fillings to shine without being overpowered by sweetness. The result is a bread that enhances every ingredient layered between its golden crust, providing the ideal combination of chewiness and fluffiness that makes every sandwich memorable.
A Must-Try Menu That Will Delight Every Foodie
Crunch’s menu is an exciting showcase of expertly crafted sandwiches, featuring everything from truffle-infused burgers to Japanese-inspired creations. Here are some of the standout options that will undoubtedly make an impression:
- Patty Melt – Truffle burger Soho lovers will be thrilled by this masterpiece featuring truffle beef patties, Red Leicester cheese, crispy onion marmalade, and black truffle mayonnaise.
- Michael’s Chicken – A southern-fried chicken cutlet topped with shredded lettuce, baby pickles, and homemade dill aioli.
- Katsu Sando – The Katsu Sando London crowd will love this deep-fried tonkatsu pork creation, complemented by Japanese apple and raspberry jam, shredded hispi cabbage, and nori & shichimi togarashi mayonnaise.
- Umami Shroomwich – A plant-based delight featuring fried oyster mushrooms, miso-marinated vegetables, and an umami-rich mayonnaise.
- Donald’s Duck Sandwich – A slow-cooked Gressingham duck leg with banana shallots, crispy onions, and smoked apple sauce.
To complete the experience, Crunch also offers deep-fried sides like thousand-layer potatoes and indulgent lasagna bites, ensuring there’s something for every craving.
More Than Just Sandwiches: Crunch’s Creative Approach to Food Waste
Crunch takes sustainability seriously by ensuring that no part of their ingredients goes to waste. One of the most creative ways they achieve this is by repurposing the edges of their brioche sandwiches London loaves into deep-fried delights, including their irresistible French toast soaked in custard, topped with apple and mini chocolate chunks, and served with a side of Dulce de Leche.
Fun fact: The inspiration for repurposing bread scraps came from classic French baking techniques, where leftover dough is transformed into rich pastries rather than being discarded.
This approach not only reduces waste but also enhances the menu with unexpected treats, making the most of every delicious ingredient.
Why Soho’s Food Lovers Are Excited About Crunch’s Arrival
Soho has long been a hotspot for food lovers, and Crunch’s arrival only adds to the excitement. With an innovative take on gourmet sandwiches in London, Crunch is bringing something fresh and enticing to the table. Their focus on high-quality ingredients, creative pairings, and expertly baked bread sets them apart from other sandwich shops in the area.
The buzz surrounding Crunch has been growing steadily, with food enthusiasts eagerly awaiting their chance to try what could become some of the best sandwiches in Soho. Whether you’re a fan of classic comfort food or adventurous flavour combinations, Crunch offers something for everyone.
Where to Find Crunch and What to Expect When You Visit
Located at 60 Dean Street, London W1D 6AW, Crunch is perfectly positioned for both locals and visitors looking to indulge in a next-level sandwich experience. The shop offers both eat-in and takeaway options, catering to those who want to savour their meal on the spot or grab something delicious on the go.
The space itself is designed to be welcoming, with a laid-back atmosphere that encourages diners to enjoy every bite. For those who appreciate a well-crafted cocktail or a refreshing beer with their meal, Crunch also offers a curated selection of drinks that pair beautifully with their sandwiches.
As the doors open, it’s clear that Crunch is set to become a staple in Soho’s dining scene. Whether you’re a seasoned foodie or simply someone who loves a great sandwich, this is a place that deserves a spot on your must-visit list.
