Soho is not just one of London’s most famous neighborhoods but a microcosm in itself. Nestled in the heart of the West End, between the grand avenues of Mayfair, the creative buzz of Fitzrovia, and the theatrical magic of Covent Garden, this iconic district -according to many one of London’s best neighborhoods- pulses with a contagious, distinctive energy, offering a seamless fusion of the old and the new, the classic and the contemporary, the gritty and the glamorous, the timeless and the ever-evolving.
Today, Soho is as lively as ever. Whether you’re getting lost in its quirky streets, hunting for world-class dining, savoring an espresso at the legendary Bar Italia, catching a cutting-edge show at Soho Theatre, or sneaking into a hidden speakeasy, there’s always something new to discover. It’s a place where every corner offers something new, keeping you coming back for the hidden gems and the little treasures you’ve yet to discover.
Here is the ultimate Soho travel guide for discovering its most iconic landmarks, secret treasures, and must-visit spots, whether you’re a first-time visitor or a seasoned Londoner. Before diving into Soho’s top attractions, make sure you stay connected effortlessly with a Holafly eSIM in the UK so you can navigate, share your adventures, and look up recommendations without worrying about roaming charges.
Why Visit Soho?
- A microcosm of London’s diversity: Soho is a miniature version of the city itself, with its eclectic blend of cultures, languages, and cuisines. From vibrant Chinatown to its Italian and Indian influences, the area is a true reflection of London’s multicultural charm. Whether you’re wandering through diverse restaurants, quirky shops, or lively markets, it’s a celebration of the city’s rich cultural fabric.
- A rich history and contemporary buzz: From its days as a haven for artists and bohemians in the 20th century to its influence on the British music scene (think of the Beatles’ early gigs in the area and its iconic role in the punk movement), Soho has always been s hotspot for innovation and rebellion in art, music, fashion, and social change.
- Iconic nightlife: Soho nightlife is simply iconic, offering everything from traditional British pubs to underground clubs, high-end cocktail bars, and secret speakeasies. It’s the ideal place for night owls who love a dynamic, ever-changing scene. The buzzing bars and late-night venues, along with a constant flow of energy, ensure you never run out of places to explore once the sun goes down.
- A food-lover’s paradise: The district is home to a culinary melting pot where every craving is satisfied. From the sizzling tapas at Barrafina to the comforting ramen at Shoryu or the cozy North African vibes and Middle Eastern classics at Palomar, the diverse food scene offers something for every palate so that you can always find something that truly hits the spot.
- Shop ‘til you drop: Soho is one of London’s most sought-after shopping districts for those who want to get their hands on something unique. From cutting-edge fashion boutiques offering the latest trends to quirky vintage shops and independent stores, you can expect everything from high-end designer pieces to one-of-a-kind treasures.
- Cultural hotspot: Immerse yourself in the creative heart of London with Soho’s iconic theaters, live music venues, and art galleries.
- Hidden gems: Soho isn’t just about the main attractions; it’s also about discovering its secret spots. Explore hidden alleyways and stumble upon tucked-away cafes like Bar Italia, where you can sit down for a coffee and people-watch for hours or find charming boutiques that feel like they’re made just for you.
Exploring Soho’s Iconic Streets
1. Carnaby Street
Carnaby Street is one of the most famous shopping districts in Soho (and arguably, in all of London), known for its fashion boutiques, independent stores, and British heritage. Originally the birthplace of swinging London in the 1960s, it remains a hub of trendsetting fashion. Today, you can shop for everything from stylish clothes to unique accessories, all while enjoying the lively, pedestrian-friendly atmosphere.
But Carnaby is more than just a shopping paradise. It’s also home to an array of cafés and restaurants that reflect the neighborhood’s eclectic spirit. Take a well-deserved break at Shoryu Ramen, where you can dive into a steaming bowl of authentic Japanese ramen, packed with rich, savory flavors. Alternatively, head to Flat Iron for a laid-back vibe and enjoy a perfectly cooked, no-frills steak that’s as delicious as it is affordable. In any case, whether you’re here to shop, dine, or simply soak in the vibrant atmosphere, Carnaby Street offers a quintessential Soho experience that never goes out of style.
2. Old Compton Street
At the heart of Soho’s LGBTQ+ community, Old Compton Street is always alive with energy and eclectic charm. From its quirky cafés and restaurants to its legendary pubs like the G-A-Y Bar and She Soho, London’s only dedicated lesbian bar, offering an intimate, welcoming space with great cocktails, live performances, and a buzzing basement dance floor, this buzzing thoroughfare offers something for everyone. For a taste of Soho’s past, grab a table at Café Boheme, a Parisian-style brasserie that’s been a late-night favorite for decades.
And just a few steps away on Greek Street, The Three Greyhounds has its rock-and-roll legacy. This historic pub was allegedly once a favorite drinking spot of the Sex Pistols, The Clash, and even Mozart. Today, it retains its old-world charm, serving up classic ales and hearty British fare in a cozy, wood-paneled setting.
3. Berwick Street
Berwick Street is one of Soho’s most vibrant and eclectic thoroughfares, offering a lively mix of food, fashion, and local history. At its heart is Berwick Street Market, a beloved staple that’s been serving the community for decades. This bustling market is a must-visit for foodies and anyone wanting to experience the true spirit of Soho, with everything from fresh produce to mouth-watering street food and vintage treasures.
For a true taste of Soho, don’t miss Barbary Deli, a sandwich shop that’s perfect for grabbing a hearty meal to take away. And, of course, there’s Berwick Street Vintage, a treasure trove of second-hand clothes and one-of-a-kind fashion finds that have made the market a favorite among thrifting enthusiasts.
At the same time, Berwick Street isn’t just a hub for food and shopping; it also has a place in rock history. The iconic cover of “(What’s The Story?) Morning Glory” by Oasis, the album that catapulted the band to international fame, was shot on Berwick Street in the early morning hours. A cool slice of Soho history that adds to the neighborhood’s timeless charm!
4. Frith Street
This vibrant strip is one of the best spots to eat in Soho, a true haven for food lovers, history buffs, and anyone soaking in the neighborhood’s eclectic energy. Kickstart your visit with a classic espresso at Bar Italia, the spot where locals, tourists, and even a few famous faces go to fuel up. For a taste of something fresh and bold, head to Koya Bar, known for its mouthwatering udon dishes that never disappoint.
Like Berwick Street, Frith Street also holds a special place in Soho’s music history. Home to Ronnie Scott’s Jazz Club, a venue that’s hosted musical legends since 1959, you can often catch live performances that bring the street to life with smooth jazz and creative energy. For a more relaxed vibe, Henson’s Bar & Social offers a cozy setting to unwind with expertly crafted cocktails.
5. Greek Street
Named for its historical connection to the Greek immigrants who settled here in the 18th century, Greek Street is one of the must-visit places in Soho, with its eclectic mix of cozy restaurants, buzzing bars, and some of the coolest clubs in town, including Be At One offers a vivacious cocktail bar experience, complete with mixology lessons to get you in the spirit and The Little Scarlet Door, one of the district’s hidden gems with a quirky, stylish interior that’s perfect for a laid-back evening with friends.
6. Dean Street
Dean Street is where Soho truly comes alive, with places like the iconic French House, famous for its bohemian atmosphere, and the stylish Dean Street Townhouse, a perfect spot for a casual bite or a relaxed drink that fully captures the dynamic and effortlessly cool vibe of one of London’s best neighborhoods.
No visit to Dean Street is complete without a stop at Barrafina, a tapas haven where the food is as bold as the conversations at the bar. It’s the perfect spot to dive into a plate of sizzling patatas bravas and pretend you’re in Spain, if only briefly. And if you’re craving a late-night bite, the area’s renowned for its after-hours crowd, with several late-night eateries delivering quick but mouth-watering dishes to keep the energy flowing well into the early morning.
Must-See Attractions & Landmarks
1. The Photographers’ Gallery
Located on Ramillies Street, The Photographers’ Gallery is one of the must-visit places in London for anyone passionate about visual storytelling. As one of London’s leading venues dedicated to photography, it showcases an ever-evolving lineup of exhibitions featuring everything from contemporary works to historical and documentary photography. The gallery also hosts insightful talks, workshops, and interactive events, making it an inspiring space for both budding and professional photographers. In other words, a true celebration of the power of images!
2. The Soho Theatre
A cornerstone of London’s performing arts scene, the Soho Theatre on Dean Street is the place to catch groundbreaking comedy, bold new writing, and innovative cabaret. Known for its intimate setting and cutting-edge programming, the venue has hosted some of the UK’s top comedians and emerging playwrights. Whether you’re in the mood for a laugh-out-loud stand-up show or a thought-provoking theatrical production, this iconic theatre delivers a fresh and dynamic experience that captures the creative energy of the neighborhood.
3. St. Anne’s Church
Founded in the late 17th century, this historic church has withstood the test of time, surviving bombings during World War II and later being restored to its former glory. Its charming churchyard provides a peaceful green space, perfect for a moment of reflection away from the city’s hustle and bustle.
4. Berwick Street Market
Berwick Street Market is one of London’s oldest markets, dating back to 1778. Nestled among independent record stores and vintage boutiques, this lively market is the perfect place to sample global street food, from gourmet sandwiches to fresh produce and artisanal treats. It’s also steeped in music history -Berwick Street was the backdrop for Oasis’ (What’s the Story) Morning Glory? album cover. Whether you’re grabbing a quick bite or soaking in the bustling atmosphere, this market is a must-go for your first time in Soho.
5. Chinatown
Just a stone’s throw from Soho nightlife, Chinatown is a sensory delight, filled with colorful lanterns, authentic eateries, and hidden gems. Gerrard Street and its surrounding alleys are home to some of the city’s best dim sum, bubble tea spots, and late-night Asian restaurants, serving everything from traditional Cantonese roast duck to modern fusion dishes, and offering a true taste of East Asia in the heart of London.
6. The Blue Posts Pub
For those interested in Soho’s pub culture, The Blue Posts is another incredible “institution” in the district. This traditional pub has been serving drinks since the 18th century and has an intimate, relaxed vibe. It’s also known for its unique back room, which houses a small, stylish dining area offering great food and cocktails.
7. Liberty London
More than just a department store, Liberty London is an icon of British design and craftsmanship. Located on Great Marlborough Street at the edge of Soho, its striking Tudor-style facade makes it one of London’s most recognizable landmarks. Inside, you’ll find an expertly curated selection of luxury fashion, homeware, and its famous floral-print fabrics. A true feast for the senses if you are looking for an authentic Soho shopping experience!
8. Curzon Soho
For film lovers, Curzon Soho is an iconic independent cinema offering a range of independent, international, and classic films. It’s perfect for those looking to escape the typical cinema experience and catch a thought-provoking or critically acclaimed film in an intimate setting.
9. House of MinaLima
For fans of design, storytelling, and a bit of magic, House of MinaLima on Wardour Street is a visual treat. Created by the graphic artists behind the Harry Potter and Fantastic Beasts films, this enchanting gallery and shop showcases the intricate designs that brought the wizarding world to life.
Practical Tips for First-Time Visitors
- Start at Soho Square: If you’re feeling a bit lost when you first arrive in this vibrant neighborhood, begin your exploration at Soho Square, a small but historic green space that acts as a central hub in the area.
- Plan your route: Exploring Soho’s maze-like streets can be disorienting, especially if you are new to this vibrant district, so it might be incredibly helpful to plan your route before diving in. Having a rough itinerary in mind will help you navigate one of London’s best neighborhoods with ease, ensuring you don’t miss out on the highlights that match your interests.
- Timing is key: Soho can get crowded, especially during weekends and evenings, so planning when you visit can make a huge difference. If you’re hoping to avoid the rush, try exploring in the morning or early afternoon.
- Embrace the unexpected: Soho is full of surprises, with plenty of hidden gems scattered throughout its lively streets. From quirky cocktail bars like The Experimental Cocktail Club, hidden above a Chinese restaurant, to charming independent bookstores such as Foyles, and even secret speakeasies like The Mayor of Scaredy Cat Town, tucked behind a fridge in The Breakfast Club Spitalfields, this ever-evolving neighborhood offers some of the most unique experiences in London.
- Use public transport wisely: Soho is well-connected by public transport, making it the easiest and most efficient way to get there while avoiding the hassle of traffic congestion and costly parking, which can be both limited and difficult to find.
- Stay safe after dark: Soho is a vibrant area that offers plenty of nightlife, but always be mindful when venturing out late.
- Follow the music: Soho has a rich musical history, from legendary rock venues to hidden jazz bars. If you’re a music lover, take a detour to Denmark Street, also known as “Tin Pan Alley,” where iconic artists like David Bowie and The Rolling Stones once recorded.
- Look up (literally): While Soho’s street-level attractions are easy to spot, some of its best-kept secrets are hidden above eye level. Many historic buildings also have fascinating architectural details, so don’t forget to glance up as you wander.
- Try a late-night bite: Soho never really sleeps, and neither does its food scene. If hunger strikes after hours, forget fast food chains and opt for a more unique experience.
Making the Most of Your Soho Adventure
For first-time visitors, Soho is a true wonderland brimming with cultural treasures and endless opportunities. Whether you’re exploring the legendary Liberty London, hunting for rare books, or savoring dim sum in Chinatown, every experience is a piece of a bigger puzzle that makes up this incredible district. And just beyond, the lively neighborhoods of Covent Garden and Fitzrovia add even more layers to this dynamic world, offering endless opportunities to explore.
In a nutshell, it’s not just one of London’s best neighborhoods; it’s an experience that lingers long after you’ve left. A dynamic, unforgettable blend of vibrant energy and quirky charm, making it an absolute must-see gem in the city’s heart. Use this Soho travel guide to uncover the many layers of this iconic district, from its hidden speakeasies and buzzing food scene to its quirky boutiques, lively street culture, and historic landmarks that have witnessed decades of change and creativity.
