Initiated in 2005 by the visionary duo, Christiaan Ashworth and John Parker, END. wasn’t just a venture, but a manifestation of their deep-seated love for fashion, design, art, and music. Their ambition was clear: to amalgamate both esteemed names in the fashion industry and emerging talents, and to introduce brands from every corner of the world to the discerning crowd of northeast England. Their dedication to this ethos soon garnered attention and admiration.
Soho’s Fashion Vanguard
Fast forward 15 years, and END. has transformed into an influential fashion, sneaker, and design hub, catering to a vast global clientele. The brand has managed to seamlessly blend the physical and digital, offering unparalleled experiences through its brick-and-mortar concept store on Broadwick St in Soho’s Carnaby district and its interactive online platforms. From its inception in northeast England to its mark in London, END. remains committed to bringing the finest to its community.