Shops

147 listings

Trading Desk

Trading Desk is a London shop for hard-to-find fashion and lifestyle pieces. It was set up in 2015 to fill a gap, and it works differently from most: it owns every single item it sells. That means each piece can be…

7 Walker's Ct, London W1F 0BT

Aubin

Aubin is a fashion store in Soho with a focus on carefully chosen, understated style. The range covers tailored coats, knitwear, rugby shirts and polos, shirts and casual t-shirts, so there is plenty across the rails.…

15 Newburgh St, Carnaby, London W1F 7RX

Our Legacy

Our Legacy is a fashion label that pairs Swedish craft with London's mixed sense of style. Founded in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klaren, it has grown a devoted following over the years, known…

1 Silver Pl, London W1F 0JW

Matalan

Matalan is a familiar name in UK retail, selling affordable fashion for more than three decades. This branch sits on Oxford Street in Soho , an easy spot to reach for both locals and visitors. The idea behind Matalan is…

149-151 Oxford St, London W1D 2JF

G-SHOCK London

G-SHOCK London is the London store for the watch brand built around durability and design. G-SHOCK began with the aim of making an unbreakable watch, and that idea still runs through the range. Each watch is made to…

56a Carnaby St, Carnaby, London W1F 9QF

Ffern

Ffern makes fragrances with a seasonal approach. Rather than a fixed permanent range, it releases limited edition scents tied to the changing seasons, each meant to reflect a particular time of year. Every bottle comes…

23 Beak St, Carnaby, London W1F 9RS

Flannels

Flannels is a renowned luxury fashion destination, providing an array of designer brands for over 40 years. Centrally located on Oxford Street, Flannels offers locals and visitors an accessible, stylish, high-end…

Patta

Patta opened its London flagship in Soho in 2016, at 6 Silver Place, W1F 0JS. The brand started in Amsterdam in 2004 and built its name through sneaker culture, music and urban community. The Soho shop followed earlier…

6 Silver Place W1F 0JS

Reckless Records

Reckless Records has been on Berwick Street in Soho since 1984, buying and selling vinyl records and CDs for nearly four decades. The stock turns over constantly, with thousands of records and CDs passing through every…

30 Berwick St, London W1F 8RH

Mark Powell

Mark Powell is a bespoke tailor in Soho , a name long tied to British craftsmanship and tailored suits. His atelier mixes traditional tailoring heritage with contemporary fashion, and the work shows decades of…

10 Newburgh St, Carnaby, London W1F 7RN

Rituals

Rituals , a leading international brand, has been transforming everyday routines into meaningful rituals with its expansive range of luxury home and body cosmetics for two decades. Conveniently located on Oxford Street,…

103 Oxford St, London W1D 2HF

END.

END. sits on Soho's Broadwick Street in London and deals in designer clothes, exclusive sneakers and contemporary fashion. Since opening in 2018, this luxury multi-brand streetwear store has carried a carefully curated…

59 Broadwick St, Carnaby, London W1F 9QS

All About

Shops

Soho has always rewarded people who like to browse. Its shops run from fashion boutiques and independent labels to the kind of antique and vintage spots where you turn up looking for nothing and leave with something. Vinyl shops and specialist bookshops have held on here too, kept alive by people who know exactly what they are after.

There is more to it than clothes and curios. You will find gadget and electronics outlets, art supply shops, photography and craft stores, plus cosmetics and perfume counters tucked along the side streets. It is a mix of old and new sitting side by side, which is much of why the area still pulls shoppers in.

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