Aubin

Aubin is a fashion store in Soho with a focus on carefully chosen, understated style. The range covers tailored coats, knitwear, rugby shirts and polos, shirts and casual t-shirts, so there is plenty across the rails.

It does not stop at clothing. You will also find hats, gloves, scarves, bags and wallets, plus a home collection that pairs style with everyday use. The 'Made in UK' line points to the brand's interest in craftsmanship, and there is a cashmere collection alongside it. Gift cards are available if you would rather leave the choice to someone else.

Each visit brings new arrivals as well as the established pieces.