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Soho has long had a soft spot for a good drink, and its wine and spirits merchants reflect that. The independent shops tucked around these streets stock everything from everyday bottles to rare whiskies, small-batch gin and the sort of liqueur you won't find on a supermarket shelf. Most keep a tight, well chosen list rather than aisles of the same old thing.
Many run tastings and are happy to talk you through a pick for a dinner, a gift or just a quiet Friday. Ask the people behind the counter; in Soho they tend to know their stock and have an opinion worth hearing.
