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Soho's technology stores fall into a few camps. General tech shops cover the broad stuff, phones, laptops, audio and home gadgets from the names you would expect. Handy when you know roughly what you want and just need to compare a few options in person rather than online.
Then there are the specialists, dealing in gaming kit, professional camera gear or particular software, where the staff tend to actually know the products. When something breaks, repair and service centres around the area handle diagnostics and fixes, often quicker than sending a device off. Prices and turnaround vary, so a quick call ahead saves a wasted trip.