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Soho's adult shops are part of the area's long, open-minded history, and they stock a good deal more than you might expect: lingerie and clothing, toys, lubricants, fetish gear, films and dressing-up kit. The district has always taken a relaxed, grown-up view of all this, and the shops reflect that.
A few things set them apart. The range is wide, the materials tend to be good quality rather than throwaway, and the staff actually know their stock, so you can ask for advice without any fuss. The whole point is browsing in your own time, free of awkwardness or judgement, and finding what suits you.
