Simply Pleasure

Simply Pleasure is an adult store in Soho and part of the UK's largest chain, with over 20 locations across the country. The shop stocks sex toys, lingerie and adult novelties, with a wide spread of products from budget options through to luxury brands. It draws both individual shoppers and couples.

The Soho branch has been running for years and is part of the ABS Group, alongside Prowler, Prowler RED and Soho Original Adult Store. It is an award-winning retailer, and the staff are known for friendly, knowledgeable advice. First-time shopper or not, the atmosphere is welcoming and easy to browse.