Opened in London in December as the first Honest Greens outpost in the UK, Hg on St Anne’s Court, Soho, has quickly established itself as a busy all-day destination, building a regular following amongst locals and healthy-eating fans from across the capital with its ‘real food’ promise – chef-driven food accessibly-priced for everyone, every day.
Breakfast at Hg is designed around one clear idea: food that is both enjoyable and functional. Served daily, to eat in or take out, the great value, generously portioned morning menu focuses on seasonal ingredients, Mediterranean-inspired flavours and dishes made from scratch, offering a balanced start to the day without relying on refined sugars or heavily processed ingredients.
Across the breakfast menu, Honest Greens focuses on balanced plates that combine protein, fibre, healthy fats and slow-release carbohydrates to support sustained energy throughout the morning. Fish, eggs, yoghurt and plant-based proteins provide structure and satiety, while whole grains, fruit and vegetables contribute fibre and micronutrients. The result is a breakfast offering that feels light yet sustaining, suited to busy mornings, relaxed starts or motivating meetings.
Rather than relying on refined sugars, sweetness comes naturally from fruit and naturally sweet ingredients, helping to avoid sharp energy peaks and crashes. Healthy fats from ingredients such as olive oil, nuts and seeds are used to add flavour and fullness, while seasonal produce ensures freshness and variety.
The breakfast menu includes a selection of savoury and sweet dishes that prioritise protein, freshness and flavour: Loaded Avocado Scramble topped with hazelnut dukkah at £8.45; Turkish Eggs with yogurt, kale, pistachio and harrisa at £6.95; Breakfast Tostada, a crispy tortilla with chipotle sauce, avocado, scrambled eggs, pico de gallo, plant based chorizo and coconut yogurt at £8.95; Mediterranean Eggs Benedict with mushrooms, olive oil hollandaise, tomatoes and hazelnuts at £8.45 and Matcha Pistachio Pancakes with ricotta, olive oil crème fraiche, fresh fruit, blueberry jam, orange syrup and rose petals at £9.95 are tempting choices.
Loaded Toasts, served on artisan sourdough supplied by the Dusty Knuckle bakery with seasonal toppings, provide a simpler option built around ingredient quality and careful preparation, including Hummus Toast at £3.95.
For guests looking for a fruit-forward or lighter breakfast, Açaí Bowls and Yoghurt Bowls with fresh fruit and granola are available, combining whole ingredients to deliver steady morning energy, priced from £7.95 for the Protein-Power Overnight Oats to £9.95 for Yogurt with fresh fruit including pitahaya, mango and passion fruit.
Breakfast is supported by an extensive drinks menu, including top-notch coffee from Hg’s speciality coffee counter Beans, featuring high-quality espresso and latte art from £1.95 to £3.95, including Choco Caramel Latte and Dirty Cha, i alongside exciting drinks including Fruit Matcha Latte at £4.95, freshly prepared juices, house-infused waters and shakers from £3.45 to £4.95. As with the food, the focus is on transparency, quality sourcing and minimal processing.
Hg, with its fast service, even faster when you pre-order through the Honest Greens app, is an appealing breakfast destination for central London, bringing together flavour, nutrition and accessibility, and with a contemporary interior that balances natural materials with clean architectural lines, and comfortable seating across two floors.
