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Golden Square has a past wrapped up in royal connections. The name grew out of "Gelding Close" over time, likely smartened up to suit the area's standing in the 17th century. It was first laid out during the reign of Charles II and became home to wealthy aristocrats and foreign diplomats. By the 20th century it had pulled in the creative trades, with film, media and design firms taking offices around it.
That mix carries on today. The square is smaller than other city hubs, but it still houses influential media firms and now and then puts on public art. Piccadilly Circus station is a short walk away, which keeps the transport links strong. Sir Joshua Reynolds, the portrait painter and first president of the Royal Academy, once lived nearby.
Golden Square stays quiet without losing its weight, a corner of Soho where the history and the creative work sit side by side. Have a look at the businesses found here.
