A Day’s March

A Day's March takes a different line on fashion retail from its base in Soho. The brand sells only through its own shops and website, cutting out the middleman to offer high-quality clothes at better prices. 'Better' here means a fair balance: prices that are not steep, with suppliers still paid properly. The focus is on long-lasting quality and design rather than fast fashion.

Sustainability matters to the brand, and the aim is simply to make clothes that last. More than 70% of the range is produced in Portugal using local fabrics and materials, working with family-owned textile factories north of Porto. That partnership keeps quality high and the production more sustainable. A visit to the Soho shop is a chance to make choices that are good for you and the planet.