Adidas

Adidas is a global sportswear brand that started in Germany in 1949, and this store brings it to Soho. It sits in one of London's most creative neighbourhoods, and the space is designed to be immersive, so visitors can connect with the brand's past while seeing its latest products.

The Adidas Soho store carries the brand's full range of performance footwear and technical athletic apparel, made for serious athletes and weekend runners alike. There are fashion-forward collections too, along with exclusive collaborations with designers and cultural icons that pull in sneaker enthusiasts. The store also acts as a local hub for events. Adidas has sponsored world-class athletes and major sporting events for over seventy years, and that track record sits behind the quality and design on the shelves here.