ALTA

ALTA opened on 22 September 2025 in Soho’s Kingly Court, taking the largest site and spreading service across two floors with a terrace and private dining. The restaurant is led by chef Rob Roy Cameron, whose background includes El Bulli, 41 Degrees and Gazelle, and a decade working in Northern Spain. The concept focuses on live fire cooking with a double wood grill and a Spanish Josper, pairing Spanish technique with seasonal British produce. This is the second opening from MAD Restaurants, founded by hospitality entrepreneur Artem Login. The team emphasises quietly confident craft, from whole fish and aged beef to vegetables treated with smoke and ember heat. Menus feature small and large plates for sharing, alongside sherry, vermouth and a European-leaning wine list that champions low-intervention makers.

Trust and authoritativeness

Guests can expect a polished yet relaxed service style, an open kitchen, and the aroma of woodsmoke framing the experience from arrival to dessert. Bookings are available for couples, groups and private dining, with reservations managed online and a walk-in policy when capacity allows. Industry coverage from major hospitality titles and the official Kingly Court and This Is Soho channels confirms the opening, leadership and concept. The restaurant’s communications disclose the launch date, live fire set-up and Northern Spain inspiration, while press previews highlight signature plates and the scale of the site. For prospective team members, ALTA offers a modern, growth-focused environment within a funded group, clear kitchen systems and a menu built on seasonal sourcing. For diners, it brings an ambitious statement of open-flame cooking to Soho, celebrating neighbourhood energy and London’s appetite for craft, community and consistent flavour.