Astrid & Miyu

Unique Jewellery with a Personal Touch

Located in the vibrant Soho district of London, Astrid & Miyu has been crafting distinctive jewellery pieces since its founding in 2012. This celebrated brand is known for blending contemporary design with a warm, personal shopping experience. From earrings and rings to stylish necklaces and bracelets, every item at Astrid & Miyu is crafted with care and a strong focus on quality. The founder, Connie Nam, wanted to transform the jewellery-buying experience by creating a space where customers feel valued and empowered, setting it apart from more traditional retailers.

Empowering Style and Inclusivity

Astrid & Miyu in Soho offers an inclusive shopping environment that encourages visitors to explore their individual styles. Known for its piercing studios and custom jewellery options, Astrid & Miyu helps customers create unique looks that reflect their personalities. The shop is more than just a retail space; it’s a destination for anyone looking to feel inspired by beautiful designs in a welcoming atmosphere. The Soho location highlights British craftsmanship and innovation, drawing customers from around the world who seek jewellery that feels personal and stylish.