Astrid & Miyu

Astrid & Miyu has been making jewellery since it was founded in 2012, and its shop sits in the Soho district of London. The range covers earrings, rings, necklaces and bracelets, with a focus on quality and contemporary design. Founder Connie Nam set out to change how people buy jewellery, building a space where customers feel valued rather than the more traditional retail experience.

The Soho shop is set up to be inclusive, encouraging visitors to find their own style. It runs piercing studios and offers custom jewellery, so customers can put together their own looks. The location leans on British craftsmanship and draws customers from around the world.