Axel Arigato

Axel Arigato's flagship store sits in a converted Georgian townhouse on Broadwick Street in Soho, London. It has been open since 2018, with a resident DJ setting the mood and charging plugs for guests, somewhere between a boutique and a gallery.

The brand is known for elegant, unisex designs that hold their quality. The store carries the full footwear range, including the Genesis sneaker, alongside a curated selection of ready-to-wear clothing and accessories. It also doubles as an events space, hosting DJ sets and product launches. For dedicated sneaker followers and fans of good design alike, it's where Swedish craftsmanship meets the Soho scene.