Carhartt 

Carhartt in Soho sells rugged, workwear-inspired clothing, shoes and accessories for men and women. The brand is known for durable, high-quality workwear, and the jackets and overalls in particular have a wide following. They started out with manual workers and outdoor types in mind, valued for being functional, but they've also been picked up by people who like the look, mixing practicality with a more contemporary style.

In recent years Carhartt has moved into streetwear too. The designs have stayed much the same, rooted in an American work ethic, and that consistency is part of why they've stuck around in so many wardrobes. The brand has kept its original character while adapting to changing fashion. So for something that holds up to manual work or a piece with a bit of rugged edge for everyday wear, the Soho shop has options either way. Resilient, well made, and clothing that carries a sense of American craftsmanship.