Clarks

Clarks needs little introduction when it comes to comfortable footwear, and its shop on Berwick Street in Soho is a good place to find shoes that balance style with a proper fit. The brand has a long record in comfort technology, including the world's first foot-shaped shoe.

It has not stood still either, working with artists and designers and taking part in social causes as things change. If you are after well-designed shoes that are comfortable to wear, the Berwick Street store covers everyday casuals, work shoes and something smarter for a special occasion.