Dinosaur Designs

Dinosaur Designs is a jewellery shop in Soho with more than 15 years in business. It has built a name for unique jewellery drawn from prehistoric motifs, designs that nod to the era of the dinosaurs while keeping a modern, contemporary feel. The Soho setting helps, with the area's central location and good transport links making the shop easy to reach for tourists and locals.

The reputation rests on more than the pieces themselves. Attention to detail, a focus on quality and a commitment to customer service have all played their part. Between the friendly staff, the calm setting and a wide collection of timeless pieces, a visit tends to feel like more than a quick purchase. For anyone in London after jewellery that mixes a sense of history with contemporary style, it is worth a look.