Facetheory

FaceTheory is a Soho skincare brand that has been working in the industry since 2014. Its products are vegan and built around clean beauty, with a focus on affordable solutions that deliver proven results. The brand has gained a loyal following online for effective, simple products that steer clear of unnecessary fads. Its philosophy, the "Building Blocks of Better Skin," puts ingredients that work first, and every product is formulated to tackle real skincare concerns across a variety of skin types.

The range targets everything from acne to the signs of ageing, and all products are cruelty-free and vegan. Visitors to the Soho location can explore the full line, including serums, cleansers and moisturisers, all aimed at better skin without harsh chemicals. The focus stays on clean, effective ingredients and a straightforward approach to beauty.