FRED PERRY

Fred Perry has a boutique on Newburgh Street in Soho, London. The brand is closely tied to British style and subculture, and the shop carries its polo shirts, footwear and accessories, all marked with the familiar laurel wreath logo.

The range blends sportswear and street style, and each piece reflects the brand's long links to music, sport and fashion. The interior is sleek and the staff are attentive, so a visit is as much about the setting as the clothes. The Soho location keeps it within easy reach for locals and visitors alike, for long-time fans of the label and those coming to it for the first time.