Frédéric Malle

Frédéric Malle has a perfumery counter inside Liberty London, set within the shop's Tudor-style building near Regent Street and Soho. The space is small and the perfumes are displayed almost like pieces on show, with the idea that you take your time and work out which scent suits you.

The brand's approach is to work with leading perfumers and hand them complete creative freedom, which is why the collection varies so much from one bottle to the next. Each scent carries the mark of the person who made it.

Staff on the counter know the range and will help you narrow things down to a signature fragrance. If you care about the detail of fine perfumery, it's worth a look while you're at Liberty.