GANNI

GANNI opened its Soho store in 2019 and has since become a regular stop for shoppers in the area. The brand itself was founded in Copenhagen in 2000 and grew into a recognised name in fashion, bringing its Danish designs and focus on sustainability to London. The shop sits on Beak Street and carries the brand's Scandi-cool look, with a mix of contemporary clothing and a relaxed, community feel.

Inside you'll find a selected range of clothing, accessories and footwear, built around bold colours and prints with a practical streak. GANNI puts a clear emphasis on responsible fashion, with transparency running through each collection. The Soho store often hosts community events, workshops and collaborations, and works as much as a meeting point for local fashion fans as a shop.

The brand has been featured in publications including Vogue, Elle and Harper's Bazaar, and has picked up industry awards for both design and environmental work. Shoppers here become part of the GANNI Girls community, the brand's idea of style that doesn't come at the cost of your values or the planet.