Grown Alchemist

Grown Alchemist is a clean beauty brand with a boutique-style store in Soho, London. It pairs natural ingredients with science to make skincare, haircare and bodycare, with products that are chemical-free. The shop itself is a calm, stylish space.

The formulas use natural actives such as plant-based peptides, which help renew skin cells and address signs of ageing. The range runs from daily moisturisers and cleansing serums to body oils, anti-ageing serums and detox hair treatments.

The brand takes a holistic view, linking topical skincare to gut health, lifestyle and mental wellness, with the aim of slowing skin ageing by bringing those elements together. Since arriving in Soho it has drawn people looking for honest, high-performance products without harsh chemicals.