Hamleys

Hamleys is a British toy retailer loved for its huge collection of children's toys and games. It opened in 1760, which makes it the world's oldest toy shop, and it has been delighting children and families for more than two centuries.

The range covers toys, games and children's books across plenty of interests and age groups, all chosen with quality and child-friendly design in mind. The flagship store on Regent Street is a favourite with families and visitors, and the online shop carries the full range so you can browse it from anywhere. Backed by friendly service, Hamleys keeps its place at the top of toy retail.