Jimmy Fairly Opticians

Jimmy Fairly Opticians sits in Soho and takes a different line on eyewear. Founded in 2011 by Tom Broughton and Jimmy Fairly, the company set out to break from convention, pairing affordability with style. The store is designed to feel relaxed and welcoming, with a strong focus on service. Staff are well trained and on hand to help you find a pair of glasses that suits your needs and your budget.

The frame selection runs from classic to contemporary, with something for most styles and face shapes. Beyond frames there are lens options including single vision, varifocal and progressive. The brand also carries sunglasses in a range of styles and colours, with lens choices such as polarized and UV-protected. The aim is to make eyewear feel like a personal choice rather than just a necessity.