Jolene

Jolene brought its cult bakery to central Soho in April 2026, opening a coffee counter and bake shop inside the Aries streetwear flagship on the corner of Great Pulteney Street and Bridle Lane. It is the latest outpost from Jeremie Cometto-Lingenheim and David Gingell, the pair behind Primeur, Westerns Laundry and the original Jolene bakery, and it carries their trademark focus on good bread and honest cooking.

As a spot for bakery and coffee in Soho, it keeps things simple and done well: morning coffee from Square Mile Coffee Roasters, a daily-changing run of sandwiches, and the pastries and loaves that made Jolene's name. Tucked inside a fashion store, it is a genuinely good reason to seek the place out rather than an afterthought retail cafe.

What to expect from this bakery and coffee shop in Soho

Expect a short, changing menu built around the bakery: sandwiches made on Jolene's own bread, pastries, and coffee pulled with Square Mile beans. It is a grab-and-go and perch-at-the-counter set-up rather than a full sit-down cafe, open through the day for breakfast, lunch and an afternoon coffee while you browse the shop around it.

The bakers and the setting

The Jolene name carries real weight with London's bread crowd, and the Soho site brings that pedigree to a busy corner off Brewer Street. It sits among Great Pulteney Street's fashion and food names, near the pub The Sun & 13 Cantons, with more of the area's cafes in our Soho coffee shops listings.

How a visit works

Jolene opens seven days a week, roughly 8am to 4pm, as a walk-in counter inside the Aries store. It suits a morning coffee and pastry or a lunchtime sandwich. Current details are on the official site, and the opening was covered by Hot Dinners.