JW Anderson

JW Anderson's flagship store sits at the corner of Wardour Street and Brewer Street in Soho, London. It stocks the full range, from women's and men's ready-to-wear to accessories, shoes and homewares, so it works as a single stop for the label. The brand is known for pushing boundaries and for designs that question the usual ideas around gender and sexuality, and it has a following among everyday shoppers, celebrities and industry insiders.

The store is more than a shop. There is a stated commitment to sustainability and ethical fashion, and it often carries exclusive pieces from the brand's collaborations with other labels and artists. Those limited editions are part of the draw for regular customers, and the atmosphere is meant to be welcoming and inclusive.