Le Labo

Le Labo is a niche fragrance brand that has been making scents since 2006. The perfumes are unconventional and built for people who want something away from the mainstream, and the look matches: minimalist packaging, a focus on individuality. It has always been as much about the experience as the smell.

The Soho store sits at 77 Beak St, Carnaby. The brand leans hard on craft, and treats hand work as the future of luxury perfumery. Roses are hand-picked, candles hand-poured, perfumes hand-formulated. That care runs through everything Le Labo makes, right down to the handshake agreements behind the business.