Lego Store

The LEGO Store Soho has been a fixture for families and toy lovers for over ten years. It is a bright, busy shop rather than an ordinary one, with sets covering everything from collectable minifigures to large, detailed models of cities, cars and spaceships. Giant LEGO builds sit on display, including famous London scenes made from millions of bricks, and people stop to look whether they are buying or not.

Inside, friendly Brick Specialists are on hand to help you pick a gift, track down a rare set or work out how to build something. The store carries exclusive sets you will not find in regular shops, along with new releases. There is also a build zone where children can play for free, trying out bricks and ideas.

It works well for a birthday present, a unique gift idea or simply the pleasure of building again. Sitting in Soho, it draws both locals and tourists, and it takes play and creativity seriously.