Live True London

Live True London is a hair and beauty salon at 173 Wardour Street, a short walk from Oxford Street and well inside Soho. It offers more than a standard cut, with a full range of hair and beauty services under one roof.

The salon leans on its team of creatives, who are treated as artists rather than technicians working through a queue of identical jobs. The idea, from the moment you walk in, is to help you "live true" to yourself, whether that means a classic haircut or a bolder change.