Maharishi

Maharishi sits at 2-3 Great Pulteney Street in Soho. Founded in 1994, the label is known for military-inspired apparel made with an eye on sustainability, often using recycled or organic materials. The result pairs a streetwear edge with greener production, which suits a fashion-conscious and environmentally aware crowd.

The collections lean on practical pieces: bomber jackets, cargo pants and graphic tees, each carrying a nod to military design while keeping a contemporary streetwear look. The subtle military references give the clothing a bit more character.

Maharishi has also worked with artists such as Futura and Verdy, and those collaborations have brought new artistic elements into the range and reinforced the brand's standing in streetwear.