Malin+Goetz

Malin+Goetz brought its modern-apothecary approach to Berwick Street, a Soho outpost of the New York grooming brand founded by Matthew Malin and Andrew Goetz. Calm, clean and unisex, the shop is built around gentle, effective skincare designed to suit every skin type rather than chase trends.

As a considered skincare shop in Soho, it covers the essentials done well: cleansers, moisturisers and treatments, plus body and hair care, a well-known line of fragrances and candles, and grooming staples. The pared-back, pharmacy-style setting makes it easy to browse and test, with staff on hand to talk through a simple routine.

What to expect from this apothecary in Soho

Expect a focused range of skincare and grooming: face and body cleansers, moisturisers and serums, deodorant and grooming basics, and the brand's cult fragrances and scented candles. Everything leans gentle and multi-use, aimed at simplifying a routine rather than complicating it. It is a calm, easy stop for a gift or a restock.

The brand and the store

Malin+Goetz's Berwick Street apothecary adds a grooming destination to the market street's mix. It sits among the area's independents, near fabric institution Borovick Fabrics, with more of the area's shops in our Soho shops listings.

How a visit works

Malin+Goetz opens Monday to Saturday from 10.30am to 7pm and Sunday from noon to 6pm, as a walk-in store on Berwick Street. Products are on its official site.