Mellor & Smith

Mellor & Smith is an advertising agency that sets out to be the voice for underdog brands, the ones willing to challenge the status quo. The approach is scrappy and tenacious, working on the idea that an underdog's spirit is its biggest asset. The team isn't only after noise, but after the kind of work that gets a brand remembered rather than just noticed.

At the centre of it is a belief in the single, brilliant idea and what it can do. Mellor & Smith builds campaigns meant to move people and make connections, not simply turn heads. With bold strategy and creative work, the aim is less about levelling the playing field for underdogs and more about redefining it, igniting a conversation and leaving a brand with a legacy.