Palace Skateboards

Palace Skateboards opened in 2009 and has become a fixture in Soho, London. It pulls in skaters and streetwear fans, with shelves of skate decks and limited-edition apparel. Many pieces carry bold graphics and original designs, so the shop reads as much like a gallery as a store.

The brand's reach goes well past its Soho address. It has built a large global following on the back of genuine skate culture and the buzz around each release. Its launches, known as 'drops', are events the skate and streetwear crowd watch closely, often featuring collaborations with well-known artists. The mix of quality and style keeps fans waiting on what comes next.