Paul Smith

Paul Smith has been a name in British design since 1970, and the brand has traded from its Beak Street shop in Soho since 2013. The store carries the label's familiar take on the classics: sharp designer menswear, suit separates, shirts, knitwear and leather goods. Expect the signature stripes, plenty of colour and the small details the brand is fond of, running through suits, jackets, denim and accessories.

It is easy to browse, with clear edits and seasonal drops, and the staff know fabrics, fit and styling well enough to help you build an outfit for work, travel or the weekend. As an official brand boutique, everything is authentic and backed by clear policies, with tailoring advice, size guidance and straightforward exchanges. Online orders can be collected in store through Click & Reserve. Sir Paul Smith was knighted in 2000 for services to fashion, and the shop draws both locals and visitors who like design with a bit of wit to it.