Percival

Percival has made Marshall Street its home since 2021, when a Soho pop-up turned into the British menswear label's first permanent shop. It has since relaunched the space as what the brand calls Soho 2.0, keeping the clothes front and centre while adding a VIP area and an in-store vinyl listening bar run in partnership with Monkey Shoulder whisky.

For anyone shopping for characterful British menswear in Soho, it is a natural stop. Percival built its name on colour and wit, from bold knitwear and printed shirts to tailoring with a playful edge, and the Marshall Street store is where that world is best seen in person. The record bar makes it as much a place to linger as to buy.

What to expect from this British menswear store in Soho

Expect the full Percival range: statement knitwear, printed and camp-collar shirts, overshirts, tailoring and accessories, plus the regular collaborations the brand is known for. The vinyl listening bar and VIP area give it a clubby, unhurried feel, so it rewards a proper browse rather than a quick dash, with staff happy to talk through fit and fabric.

The brand and the listening bar

Percival's Soho flagship leans into the idea of a shop as a hangout, pairing menswear with music and a drink. It sits among Marshall Street's independent-minded names, a short step from vinyl neighbour Third Man Records, with more of the area's stores in our Soho shops listings.

How a visit works

Percival opens Monday to Saturday from 10am to 7pm and Sunday from 11.30am to 6pm, as a walk-in store on Marshall Street. Collections and collaborations are on the brand's official site, and the relaunched flagship was covered by TheIndustry.fashion.