Polette

Polette has been selling eyewear online and in store for over a decade. The London shop sits on Oxford Street, which makes it easy to reach for locals and visitors alike.

What keeps prices down is the model. Polette works direct to consumer, cutting out the middlemen, so the glasses and sunglasses come in well below what you would usually pay for the same quality. The designs cover everything from classic to contemporary, and the opticians on site help you settle on a frame and lens that fit your face and your prescription.