Ray-Ban

Experience and expertise

Ray-Ban has traded on Carnaby Street in Soho since 2018, bringing heritage design to a central London address. Founded in 1937, the brand is known for Aviator and Wayfarer icons that shaped modern eyewear. The store offers sunglasses and eyeglasses, on site eye exams and prescription lenses with precise fittings. Customers can expect clear advice on frame shape, lens technology and care, with staff trained to match needs from daily commuting to long haul travel. The layout is simple to navigate, and seasonal edits make selection quick. Buyers can personalise fit, compare lens finishes and check comfort under store lighting. The team helps with measurements, adjustments and small repairs, keeping frames working well. Set among independent labels and global names, this Soho address rewards unhurried choosing.

Trust, service and standing

As an official brand store, every product is authentic and supported by clear policies. Click & Collect keeps fulfilment easy, with free fitting and adjustment at pickup. Online orders can be routed to the store for pickup and fitting. Repairs, nose pad swaps and cleaning are available at the counter. Bookable tests and aftercare build trust, while transparent pricing helps decisions. The brand’s authority is reinforced by its parent, EssilorLuxottica, and long standing visibility in film and music. Visitors meet measured service, careful fitting and timely follow up. Locals choose polarised lenses and screen friendly coatings for work. Travellers pick lightweight frames with durable cases for weekends away. Gift buyers find classic shapes and modern colourways in one place. In short, this central Soho store delivers reliable eyewear, informed advice and fast service for Londoners and visitors who value style with substance.